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A Step-by-step Guide for Conducting a Community Based Social Marketing Campaign |
THE TOOLKITTHE CALCULATORHOME |
Social Marketing or Community Based Social Marketing incorporates elements of sociology and psychology with traditional marketing techniques to influence behavior in a positive way. Social marketing has been around since the 1970s and this web site, toolkit, and calculator is one of the first efforts to uncover the detailed costs and impacts, including retention, of social marketing on a specific behavior change.
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THE TOOLKITTHE CALCULATOR | |||
ABOUT THE PROJECT In 2009 Skumatz Economic Research Associates Inc. won a grant from the State of Colorado to undertake research on the costs and impacts of conducting a social marketing campaign to increase recycling. The toolkit and cost estimator on this web site are the results of that research. For more information contact Lisa Skumatz at (303)494-1178
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Skumatz Economic Research Associates Inc. (SERA) (303)494-1178 |