Social Marketing or Community Based Social Marketing incorporates elements of sociology and psychology with traditional marketing techniques to influence behavior in a positive way. Social marketing has been around since the 1970s and this web site, toolkit, and calculator is one of the first efforts to uncover the detailed costs and impacts, including retention, of social marketing on a specific behavior change.
GET THE FREE TOOLKIT
As a way to help communities in Colorado and beyond implement their own social marketing campaigns SERA has made available a free toolkit. The toolkit covers all of the steps you need to take, the costs and efforts needed to accomplish the steps, and provides tips on how to run your own campaign.
Get the Toolkit |
USE THE COST CALCULATOR
Design your own customizable outreach campaign and receive an estimate of the total budget needed to complete the outreach. Includes staff time, material costs, and overall costs.
Use the Calculator
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THE TOOLKITTHE CALCULATOR |
